基于社会资本理论的社交问答用户健康信息行为研究

Research on User’s Health Information Behavior on Social Question and Answer Based on Social Capital Theory

[目的/意义]社交问答用户的社会资本受多种因素影响,本文旨在探究社交问答用户不同的健康信息行为对其社会资本积累的影响。[方法/过程]以知乎网上糖尿病话题下2 537个问题帖子,3 567个回答的1 650名用户为研究对象,依据L.Nan的社会资本理论和N.Uphoff对社会资本的分类,将社交问答用户的社会资本分为认知性和结构性两类,用多元线性回归的方法分析社会问答用户的健康信息行为与社会资本之间的关系。[结果/结论]用户的健康知识贡献行为和自我信息披露行为在不同程度上正向促进社会资本的累积,而不同的健康知识获取行为对认知性社会资本和结构性社会资本的影响有差异。这些结果有助于社交问答用户提高社会资本,平台完善用户服务和激励机制。

[Purpose/significance] The social capital of users in social question and answer (SQA) is influenced by many factors. This paper aims to explore the differences in the impact of different health information behaviors of SQA users with their social capital.[Method/process] Taking 1 650 users as the research objects, who were selected from 2 537 problems and 3 567 answers of diabetes topic in Zhihu. This study applied L. Nan's social capital theory framework and N. Uphoff's classification of social capital, divided the user's social capital on SQA into cognitive social capital and structural social capital. And then, we analyzed the relationship between user's health information behavior on SQA and social capital by the method of multiple linear regression.[Result/conclusion] The results show that user's information contribution behavior and information disclosure behavior positively promote the accumulation of social capital in varying degrees, while different information acquisition behaviors have different effects on cognitive social capital and structural social capital. These results help SQA users improve social capital, as well as the platform can improve user service and incentives.