应急交通工程装备产品品牌基因生成方法

Product Brand Gene Generating Method of Emergency Transportation Engineering Equipment

为推动应急交通工程装备产业的发展,对其品牌基因的生成方法进行研究,从隐性基因和显性基因两个层面构建产爲品牌基因生成方法。一方面,利用语义词库构建、核心词汇提取、统一认知尺度生成隐性产品晶牌基因;另一方面,利用形状语法生成显性产品聶牌基因。将该方法应用于企业应急机械化桥的设计实践,成功生成其产品品牌基因并构建应用指南,验证了该品牌基因生成方法的可行性与合理性。

The method of generating brand genes about emergency traffic engineering equipment products was studied in paper, and the generation mechanism of product brand genes was constucted from two levels: recessive gene and dominant gene. On the one hand, recessive product brand was generated from constructing semantic lexical、extracting core vocabulary、uniting cognitive scale;on the other hand, dominant product brand gene was generated by method of shape grammar. Finally, The feasibility and rationality of the brand gene generation method were verified according to apply this method in the design pratice of emergency mechanized bridge which generating product brand genes and building application guide successfully.