我国大学公共体育网站内容创新设置研究

Research on Content Innovation Setting of Chinese University Public Sports Website

采用文献资料、比较分析等研究方法,对新时代我国大学体育网站内容创新设置的总体思路与内在机理进行了研究定位,从页面版式设置、内容设置创新探索两个方面进行了挖掘与深化。研究观点认为:大学公共体育网站内容创新设置,必须保持网站主页的整体性、干净与简洁,内容呈现主要以团队宣传为主,明星运动员个人报道为辅的基本定位,反映了新时代中国大学日趋紧密的体育交流的发展趋势。

By means of literature, comparative analysis and other research methods, this paper studies the general idea and internal mechanism of the content innovation setting of college sports website in the new era, and excavates and deepens from two aspects: page layout setting and content setting innovation exploration. According to the research point of view, it is necessary to keep the integrity, cleanness and conciseness of the main page of the university public sports website in the innovative setting of the content. The content is mainly based on team publicity and supplemented by individual reports of star athletes, which reflects the development trend of the increasingly close sports communication among Chinese universities in the new era.