跨境电商服务供应链与服务集成商能力的提升

Research On Cross-Border E-commerce Service Supply Chain and Capability Improvement of Service Integrators

我国作为跨境电商的后起之秀,引领并见证了跨境电商为全球贸易发展带来的新活力。互联网时代的跨境贸易不仅仅是商品买卖,从供应、仓储、物流、通关到消费者,其环节繁杂且涉及诸多参与主体,是新型的服务贸易。随着跨境电子商务的规范化、品质化发展,配套服务企业在集成商的组织和引导下,逐渐形成了以专业化分工与优势互补、协同整合与服务创新等为特征的跨境电商服务供应链。服务供应链参与主体包括服务客户、服务提供商和服务集成商,其中服务集成商是整个供应链的核心。根据服务集成商类型的不同,跨境电商服务供应链可以分为以跨境电商运营平台为核心、以第三方物流企业为核心和以跨境贸易综合服务企业为核心的三种集成与运营模式。核心企业可通过助力企业品牌塑造与数字化技术的应用,配合功能性服务创新、全渠道管理和构建共享商业生态圈等策略,提升自身服务整合与创新能力,进而保证跨境电商服务供应链的有序健康发展。

As a rising star of cross-border e-commerce,China has led and witnessed its new vitality for the development of global trade. From supply,warehousing,logistics,customs clearance to consumers,cross-border trade in the Internet era is not only the sale of goods,but also involves many participants and complicated links,and is a new type of service trade. With the standardization and quality development of cross-border e-commerce,the supporting service enterprises have gradually formed a cross-border e-commerce service supply chain characterized by specialization and complementary advantages,synergetic integration and service innovation under the organization and guidance of integrators. The main participants of service supply chain include customers,service providers,and service integrators;and among them,service integrators are the core of the whole supply chain. According to the types of service integrators,cross-border e-commerce service supply chain can be divided as such three types,namely the one taking the cross-border e-commerce platforms as the core,the one taking the third party logistics enterprises as the core,and the one taking the cross-border trade integrated service enterprise as the core. At the same time,service integrators can enhance their capabilities of integrating and innovating service through branding and applications of digital technology,functional service innovation,omni-channel management and building a shared business ecosystem to ensure orderly and healthy development of cross-border e-commerce service supply chain.