中国跨境电商综合试验区运行绩效评价

Research on the Operational Performance Evaluation of Integrated Pilot Zones for Cross-border E-commerce

设立跨境电子商务综合试验区作为我国推动跨境电子商务发展的试点政策,历经几年的发展,虽已初具成效,但对其运行状态与绩效状况尚缺乏系统评价,这会影响跨境电子商务综合试验区发展经验总结与问题梳理,不利于其后续健康发展。为评价跨境电子商务综合试验区运行情况,基于中国跨境电子商务综合试验区发展状况,从基础绩效、服务绩效、成长绩效三个维度入手,建立包含3个二级指标和11个三级指标的评价指标体系,结合德尔菲法与层次分析法对指标进行赋权,构建跨境电子商务综合试验区运行绩效评价模型,对2018年中国35个跨境电子商务综合试验区运行绩效进行评价。研究发现,35个跨境电子商务综合试验区运行绩效参差不齐且差异显著,可分为三个档次。从整体看,跨境电子商务综合试验区运行绩效具有显著的区域性差异,且呈现出由东向西逐步递减的趋势;跨境电子商务综合试验区运营绩效与经济发展水平直接相关;不同档次的跨境电子商务综合试验区运行绩效差异显著,这与它们之间的指标差异相关;跨境电子商务综合试验区运营绩效与其获批批次显著相关,优先获批的综合试验区运行绩效优于后面获批的综合试验区。从具体指标看,基础绩效指标与服务绩效指标是影响跨境电子商务综合试验区运行绩效的主要因素。

As the pilot policy for the promotion of China’s cross-border e-commerce,though the establishment of integrated pilot zones for cross-border e-commerce has been developed during the past several years and some achievements have been made,there is still no systematic performance evaluation system of that,which will influence the experience summary and the analysis of related problems. To evaluate the operational performance of the integrated pilot zones for cross-border e-commerce, based on the background of the development of China’s integrated pilot zones for cross-border e-commerce,the authors establish an evaluation index system including 3 second-level indicators and 11 third-level indicators based on such three dimensions as basic performance,service performance,and growth performance. And combined with Delphi method and AHP method,the authors give different weight to different indicators,establish an evaluation model for the operational performance,and evaluate the operational performance of 35 integrated pilot zones for cross-border e-commerce in 2018. It is found that the operational performance of the 35 zones is quite different,which can be divided as three levels. Generally speaking,the performance demonstrates regional difference,which decreasing from east to west;the performance has relation with the economic development level;performance differences among different zones are significant,which related to the different indicators;and the performance of new ones will be worse than that of the earlier ones. In terms of specific indicator,basic performance indicators and service performance indicators are the main factors having impact on the operational performance of the pilot zones.