摘要
传统广告移动媒体系统通常基于PC端运行,存在交互性不强的问题。基于此,阐述了交互式广告移动媒体系统的设计需求和架构,运用iBeancon微定位、H5及Android技术设计了系统功能模块,包括广告内容发布模块、推送模块、用户终端显示模块和广告移动交互模块,阐述了系统交互式广告的实现效果。相较于传统媒体广告系统而言,此系统具有更强的交互性和应用价值。
Traditional advertisement mobile media system is usually based on PC, which has the problem of weak interaction. Based on this, the design requirements and architecture of interactive advertising mobile media system are elaborated. Using iBeancon micro-positioning, H5 and Android technology, the functional modules of the system are designed, including advertisement content publishing module, push module, user terminal display module and advertisement mobile interaction module. The implementation effect of the system interactive advertising is expounded. Compared with traditional media advertising system, this system has stronger interaction and application value.
作者
叶舞
王鹰汉
Ye Wu;Wang Yinghan(Shangrao Vocational and Technical College, Shangrao Jiangxi 334109, China)
出处
《信息与电脑》
2019年第13期84-85,共2页
Information & Computer
基金
江西省教育厅科学技术研究项目“基于移动媒体平台的交互式广告设计创新研究”(项目编号:GJJ181450)
