我国跨境电商企业业务发展及对策浅析——以深圳市YKS科技股份有限公司为例

Analysis on Development and Countermeasure of Cross-Border E-Commerce Corporations——Taking Shenzhen YKS Technology Co.,Ltd. as an Example

跨境电子商务是指在各个国家或地区,买方和卖方之间通过电商平台进行商品交易的跨国商业活动。近年来,跨境电商在国内的发展速度已大大超过国内传统外贸和电子商务,前景被众多行业人士所看好。深圳是中国当前发展跨境电子商务的核心城市,其YKS的发展态势十分不错,但随着跨境电商行业竞争愈来愈激烈,行业对跨境电商企业的要求也愈来愈高,来自行业内部以及外部的压力和问题也阻碍了跨境电商的发展。本文主要围绕深圳市YKS科技股份有限公司跨境电子商务业务发展的现状和特点进行分析,探讨该企业在跨境电商发展和经营过程中存在的问题,并据此提出相应的解决对策。本文的创新之处体现在,从深圳市跨境电子商务行业的角度出发,以YKS科技股份有限公司为研究对象,运用SWOT分析方法,探究该企业跨境电商业务的发展方向,并通过比对近几年官方发布的各种数据,论述其跨境电商业务的发展趋势。

The paper,with a focus on an analysis on current situations and features of business development of Shenzhen YKS Technology Co.,Ltd.,makes a discussion on existing problems during the process of development and management for cross-border e-commerce,and hereby brings forth measures. What is innovative in the paper is that it takes a view from Shenzhen cross-border e-commerce industry,takes YKS as a research object,applies to SWOT analysis methods,makes a research on its development direction and predict the development trend based on various official data.