新时期中国进口环境下电商企业的发展思路与策略

Thoughts and Strategies for the Development of E-commerce Enterprises in the Importation Environment of China in the New Era

改革开放四十年来,中国坚持打开国门建设发展,“开放”业已成为当代中国的鲜明标志。中国作为新兴经济体的主要国家,面对紧张的全球贸易环境,积极主动地与各个国家加强合作交流,向市场释放出乐观友好的信号。立足于新时期中国的进口环境,电商企业如何抓住时代机遇,实现自我突破,成为值得深思的话题。先分析新时期中国进口环境的概况与特点,并揭示电商企业所面临的利好趋势,接着从发展思路与发展策略两方面来详细阐述进口电商企业应该如何想、如何做,以期可以给电商企业在进口领域的发展带来启迪与思考。

In the past 40 years of reform and opening-up,China has kept opening its doors to the outside world for development."Opening-up"has become a distinctive symbol of contemporary China.As a major emerging economy in the face of the tense global trading environment,China has taken the initiative to strengthen cooperation and exchanges with other countries,thus sending a positive and friendly signal to the market.Based on China's import environment in the new era,how e-commerce enterprises seize the opportunities of the times and achieve self-breakthrough has become a topic worth pondering.This paper first analyzes the general situation and characteristics of China's import environment in the new era,and reveals the positive trend faced by e-commerce enterprises.Then,from the two aspects of development idea and development strategy,this paper expounds in detail how import e-commerce enterprises should think and do,hoping to bring enlightenment and thinking to the development of e-commerce enterprises in the import field.