海南国际旅游岛A级旅游景区命名初探

Preliminary Study on the Naming of National A-grade Tourist Attractions in Hainan International Tourism Island

海南55个A级旅游景区命名要素包括资源要素、形状特征、神话传说、历史名人、寓意美愿等15种类型。名称结构分为单一型、双重型、复合型3种类型。其命名方式突出了海南优势旅游资源,具有创新性,但同时也存在文化内涵不足、重合度较高等问题。景区名称应基于多元利益相关者视角,从旅游者、旅游开发商、当地社区居民、当地政府等多个利益相关主体的角度,进行权衡与协调,以满足不同主体之间的利益诉求。

The naming elements of 55 national A-grade tourist scenic spots in Hainan include 15 types:resource elements,shape features,myths and legends,historical celebrities,and implied wishes,etc.Naming structures can be divided into three types:single,double and compound type.Its naming methods highlight the advantages of tourism resources in Hainan,which is innovative,but there are also some problems such as insufficient cultural connotation and high similarity.The naming of scenic spots should base on the perspectives of multiple stakeholders,balance and coordinate the perspectives of tourists,tourism developers,local community residents,local government and other stakeholders to meet the interests of different subjects.