自媒体中名誉权的民法保护

Reputation Rights Protection at WeMedia in the Civil Law

自媒体具有传播速度快、交互性强等特点,其上的名誉权损害在适用现有的侵权规则时遭遇了维权困境。这要求在完善名誉权的保护体系时要注意转变思路,要注意把握公平与效率的协调,权利保护与网络表达自由的平衡。尤其要利用好民法典编篡的时机,对名誉权的内容、行使规则进行细化,为责任认定提供更加标准,继续完善侵权责任规范并加之以相关配套法律规范,为名誉权保护构建全面的民法保护体系。

The media have the characteristics of fast spreading speed and strong interactivity. The damage of reputation right has encountered the dilemma of defending rights when applying the existing infringement rules. This requires attention to change the way of thinking when perfecting the protection system of reputation rights. It is necessary to pay attention to the coordination of fairness and efficiency, the balance between rights protection and freedom of network expression. In particular, we must make good use of the timing of the compilation of the civil code, refine the content of the reputation right, exercise the rules, provide more standards for the determination of liability, continue to improve the tort liability norms and add relevant supporting legal norms, and build a comprehensive civil law protection system.