基于SCP范式的房地产经纪市场结构分析

Analysis of the Real Estate Brokerage Market Structure Based on SCP Theory

以SCP理论分析我国房地产经纪行业的市场结构。我国部分城市的经纪行业已成为寡占型市场,行业进退壁垒不高,但有一定的技术壁垒。各经纪机构通过服务创新、规模经营和打造品牌等市场行为来应对市场的冲击。市场绩效体现为:经纪行业地位提升,经纪机构的服务参与度不断提高,从业人员规模不断壮大但人员流失率尚高,服务满意度还有待提升。最后根据经纪行业市场结构现状提出了对策建议。

This paper analyzes the real estate brokerage market Structure based on SCP Theory. Brokerage industry in some cities of China has become an oligopoly market. The barriers to entry and exit are not high, but there are certain technical barriers. Real Estate Brokerage Companies adopt market behaviors such as service innovation, scale operation and brand building. Market performance is reflected in the following aspects. The status of brokerage industry is constantly improving. Enterprises Increase Service Participation. The scale of employees is growing, but the turnover rate is still high.Service satisfaction needs to be improved. At last,According to the current situation of market structure, some countermeasures and suggestions are put forward.