旅游景区英译公示语的认知研究——以张家界为例

A Cognitive Investigation of the English Translations of Chinese Tourist Signs — Taking Zhangjiajie as an Example

我国一些景区的名称取自历史故事或者神话传说,其英语译文多为直译,汉语中的文化在英语中没有得到体现,译文存在诸多缺陷。本文运用隐喻/转喻、范畴/范畴化、次第扫描/整体扫描等认知机制对汉语公示语的形成进行分析,并对英译文的撰写进行指导,以使译文尽可能体现源语文化,达到改善现有英语译文以实现跨文化交际的目的。

The names of many scenic spots in China are mostly taken from legends. When they are translated literally into English, they often fail to represent the cultural elements in the source language. The paper tries to probe into the English translations of public signs in the tourist city of Zhangjiajie, Hunan province, using concepts such as metaphor/metonymy, category/categorization, sequential scanning/summary scanning, in order to represent the source culture as much as possible in the English translation. It also aims to offer insights to improve the English translations and strengthen the intercultural communication.