逐利本性还是市场激励?——基于重污染企业绿色行为的调查研究

Profit-Driving Nature or Market Incentives? Investigation on Green Behaviors of Heavy Pollution Enterprises

以177家污染企业为样本,运用结构方程模型探讨企业绿色行为是为了追逐经济利益还是响应市场激励型政策的结果。实证结果显示:企业采取绿色行为是响应市场规制政策和追求竞争优势的结果。单纯的绿色行为本身不会直接带来经济利益,需要与生产经营结合建立长期竞争优势,间接为企业带来经济绩效。研究揭示了企业绿色行为的前因后果,有利于引导企业实施可持续绿色行为,也为我国实施市场激励型环境规制提供理论依据。

The paper tries to explore whether the green behavior of enterprises is the result of pursuing economic interests or responding to market incentive policies based on 177 polluting enterprises by using structural equation modeling.The empirical results show that adopting green behavior is the result of responding to market policies and pursuing of competitive advantage. Pure green behavior itself will not directly bring economic benefits.Green behavior needs to be combined with production & management to establish long-term competitive advantages which indirectly brings enterprise economic performance.The research reveals the cause and effect of the green behavior of enterprises,which is helpful to guide enterprises to implement sustainable green behavior,and also provides a theoretical basis for the implementation of market incentive environmental regulation in China.