基于CiteSpace的国内符号修辞学研究的可视化分析(2000-2018年)

Visualized Analysis of Domestic Symbolic Rhetoric Study Based on CiteSpace (2000-2018)

借助CiteSpace软件的信息可视化技术,考察进入21世纪以来国内符号修辞学的研究走势、研究热点和发展前沿。结果发现研究热点主要体现在:从符号系统内部探讨语言符号本身的修辞价值、从符号外部关注人类在社会实践中使用语言符号的方式以及探索如何通过选择语言符号以达到最佳修辞效果的规律;其研究的发展前沿开始考察非语言符号在社会实践中的修辞功能,主要体现在对修辞幻象、视觉修辞、意识形态和反讽等的研究,考察对象也从传统的语言文本扩展到当代新媒体的多种传播和交流媒介。

By employing CiteSpace,a new scientometric tool,this paper analyzes the research tendency,hot topics and front research domains about domestic symbolic rhetoric study.It is found that the hot research topics mainly concern the rhetorical value of language symbols within the symbolic system,and the way of human beings’using language symbols in social practice and explore the law of the best rhetorical effect achievement outside of the language symbols by choosing language symbols.Besides,the front study of symbolic rhetoric in China begins to investigate the rhetorical functions of non-linguistic symbols in the society,mainly reflects in rhetorical mirage,visual rhetoric,ideology and irony.The object of symbolic rhetoric study has also expanded from the traditional language text to a variety of transmissions and communication agents of contemporary new media.