慕课教育模式下的文化传播战略研究

A Study of the Cultural Communication Strategies Under the Educational Mode of MOOC

大规模在线开放课程(慕课/MOOC)近年获得了极大发展,已成为国家传授科技文化知识、展示教育实力、传播民族文化和拓展文化软实力的重要平台。由于西方教育资源和网络技术方面的优势,慕课会在教育霸权、先进教育平台优势、文化产品输出、英语国际地位等方面更加有利于西方。面对如此挑战,我国慕课的建设需要从多个层面来综合考虑:全局谋划慕课发展步骤;构建世界水平课程体系;统筹高校优质资源;加大平台建设力度;建构中国学术话语;拓展国内外多语课程。

Massive Open Online Courses(MOOC) have achieved significant development recently. They have developed into important platforms for countries to impart knowledge of science, technology and culture, display educational strength, communicate national culture, and expand cultural soft power. Due to the superiority of western countries in the educational resources and the Internet technology, MOOC may benefit the West in the following aspects: further consolidation of the West’s educational hegemony, expansion of the leading educational platforms, export of cultural products to other countries, and enhancement of international position of the English language. Confronted with these challenges, it is imperative to promote the development of MOOC in China from different aspects: to make an overall project of the building of MOOC in China;to build a world-class courses system;to re-organize the educational resources of colleges and universities;to build and utilize MOOC platforms domestically and overseas;to raise our academic discourse power;to develop multi-language courses for domestic or overseas use.