中国体育标志设计研究的回顾与展望

Reviews and Prospects on the Chinese Sports Logos Design Research

随着中国体育事业的蓬勃发展,与其行业相关的体育标志层出不穷,深受世人关注。运用文献计量学对相关的图书、期刊、论文集等进行分析,用数理统计法对以中国体育标志设计为主题的研究课题进行统计,分析得出:专门研究我国体育标志设计并系统阐述总结的书籍很少,且研究内容不够全面,研究层次有待提高,论文和期刊更是凤毛麟角。对于体育标志设计的搜集归纳及演变脉络的梳理刻不容缓,也借此弥补中国体育标志设计研究领域的薄弱之处。

With the prosperous development of the Chinese sports industry, sports logos appear one after another related to this field, which draws a great attention. Using the literature metrology to analyze the related books, periodicals, papers and so on, and using mathematical statistics to analyze the research subject of Chinese sports logo design. The analysis suggests that the books on the researches related to Chinese sports logo design are very limited in number;the research only involves very narrow scopes, the research level needs to be improved, and the papers and journals are quite rare. It is urgent to collect and summarize the sports logo design and sort out its evolution, which can make up for the weakness of the research on Chinese sports logo design.