创新生态系统背景下移动互联网企业颠覆式创新运行机制研究

Research on the Mobile Internet Enterprises Disruptive Innovation In the Innovation Ecosystem:Based on Grounded Theory

创新生态系统,如同生物系统一样,是从要素随机选择逐渐演变到结构化社群。从系统的角度来看,企业不再作为单个生产成员,而是作为系统组成部分,与系统中其他组织相互合作、共同完成创新成果。通过对移动互联网企业有关技术开发和市场模式创新的原始资料采集、梳理和总结,借助扎根理论三级编码技术,构建移动互联网企业创新生态系统颠覆式创新的"生态廊道"运行机制理论模型。研究认为,包括创新价值设计、生存能力设计、生态关系和竞合优势设计等"四个设计"是面向市场创新模式形成与运行的保障机制,且创新生态系统颠覆式创新依据二次创新、整合创新及产品/服务创新的技术创新基本路径得以演化升级。

Innovative ecosystems liking biological systems,evolve from random selection of elements to structured communities.From the system perspective,companies no longer serve as individual production members,but as part of the system,working with other organizations in the system to achieve innovations.The mobile Internet enterprise named "Alipay" company is reviewed and summarized on the original data of technology development and market patterns.With the grounded theory of level 3 coding technology,the study built disruptive innovative operation mechanism of ’ecological corridor’ in innovation ecosystem.It finds that technical innovation including secondary innovation,integrated innovation and product/service innovation creates the conditions for the innovation of business model,and innovation of business model including the design of innovation value,the design of survivability,the design of ecological relationship and the design of competition advantage drives the technical innovation.By combining technology and business model innovation advantages,it proposes that disruptive innovation shall be coordinated with ’ecological corridor’ in the mobile internet industry.