大数据环境下的电力营销信息化建设探讨

Discussion on the Construction of Power Marketing Information in Big Data Environment

对于电力企业来说,电力营销工作的质量直接影响到企业的发展,同时对社会民生也有一定的影响。想要提高电力营销行业对相关数据的分析和挖掘能力,首先就要建立基于大数据的信息化平台,这样才能促进营销行业的服务质量和能力的提高。

for electric power enterprises, the quality of electric power marketing work directly affects the development of enterprises, and at the same time has a certain impact on the people's livelihood. If we want to improve the power marketing industry's ability to analyze and excavate relevant data, we must first establish an information platform based on large data, so as to promote the improvement of the service quality and ability of the marketing industry.