摘要
以新疆喀纳斯景区为例,基于旅游社交平台网络点评数据,利用ROSTCM6软件提取喀纳斯景区旅游形象的高频特征词,采用内容分析法分析喀纳斯景区旅游认知形象和情感形象,获得了游客对喀纳斯景区旅游形象的感知。结果表明:游客对旅游景观认知词条比较单一,对喀纳斯景区的认知主要体现在以自然风光为核心的旅游吸引物上,景区内的人文景观关注度低。喀纳斯景区情感形象积极感知的主要方面集中在游客对旅游吸引物的积极感知;游客对服务管理类的消极感知构成了喀纳斯景区情感形象消极感知的主要方面。游客对喀纳斯景区整体旅游形象感知持积极态度,持消极态度的游客占比较低。
Taking Kanas scenic spot in Xinjiang as an example,based on the network comment data of tourism social platform,this paper uses ROST CM6 software to extract high-frequency feature words of tourism image of Kanas scenic spot,and uses content analysis method to analyze tourism cognitive image and emotional image of Kanas scenic spot,so as to understand tourists'perception of tourism image of Kanas scenic spot.The following conclusions are drawn:Tourists'perception of tourist landscape is relatively single,and Kanas scenic spot is mainly reflected in the tourist attractions with natural scenery as the core,while the attention of the human landscape in the scenic spot is low.The main aspects of positive perception of emotional image in Kanas Scenic Area focus on tourists'positive perception of tourist attractions.The negative perception of service management by tourists constitutes the main aspect of negative perception of emotional image in Kanas Scenic Area.Generally speaking,tourists have a positive attitude towards the overall tourism image perception of Kanas Scenic Spot,and a low proportion of tourists have a negative attitude.
作者
关靖云
Guan Jingyun(Tourism College,Xinjiang University of Finance and Economics,Urumqi,830012,China)
出处
《绿色科技》
2019年第15期257-259,263,共4页
Journal of Green Science and Technology
基金
2018年度党中央治疆方略理论与实践研究课题(编号:18ZJFL028)
新疆财经大学科研基金(编号:2017XYB018)