延安时期《解放日报》与马克思主义大众化的推进

Liberation Daily and the Promotion of the Popularization of Marxism in Yan’an Period

延安时期《解放日报》坚持党性原则,以理论教育、建构认同和政策宣传的方式,增进了人民群众对马克思主义及其中国化理论成果的认知,塑造了党和政府的良好形象。其中体现了政治文化精英充当意见领袖、树立典型以及通俗化的传播特色。该报有效推进马克思主义大众化的历史实践,启示新时代新闻传播要以党性原则为指引,根据语境转换话语表达体系,构建全方位工作格局,有效传播主流声音。

During the Yan?an period, Liberation Daily adhered to the principle of Party spirit. By means of theoretical education, construction of identity and policy propaganda, it promoted the people?s understanding of Marxism and its theoretical achievements in China, and shaped a good image of the Party and the government. It embodies the characteristics of political and cultural elites as opinion leaders by setting up models and popularizing communication. The paper effectively promotes the historical practice of the popularization of Marxism, and enlightens that the news communication in the new era should be guided by the Party spirit principle, change the discourse expression system according to the context, construct an all-round working pattern, and effectively disseminate the mainstream voice.