大数据环境下的电力营销信息化建设探讨

Discussion on the Construction of Power Marketing Information in Big Data Environment

电力营销工作的好坏直接影响了电力企业经济效益的提升。从传统的观念上看,营销工作在开展过程中还存在很多问题,仅仅按照地域、业务、指标等内容进行分类还是不够的。还需要秉承科学的指导思想,对数据进行深入分析和处理,保证事后也可以实现实时性的监控。如果隐藏在这些数据背后的隐患得不到及时发现与控制,电力企业的营销工作就会出现问题。因此,电力企业需要在营销数据深度挖掘的同时,在大数据的基础上构建一个信息化平台,助推电力营销服务的质量得到进一步的提升。

Under the background of the new normal,power companies belong to the pillar industries of the state-owned economy and occupy a large share in the economic market.The quality of power marketing has directly affected the economic benefits of power companies.From the traditional point of view,there are still many problems in the process of marketing work.It is not enough to classify only according to the geographical,business,indicators and other content.It is also necessary to follow the scientific guiding ideology and conduct in-depth analysis and processing of the data to ensure real-time monitoring afterwards.If hidden behind the hidden dangers of these data,without timely discovery and control,then the marketing work of power companies will have problems.Therefore,power companies need to deepen their marketing data,and on the basis of big data,they need to build an information platform to promote the quality of power marketing services.