电力市场开拓及电力企业营销管理探讨

Discussion on Power Market Development and Marketing Management of Power Enterprises

当前,人们对电力能源的需求不断增加,整个电力市场竞争日趋激烈。电力企业开拓市场,强化其营销管理策略十分重要,可直接促进企业的发展。电力企业应该遵循当前经济形势和时代环境特点,不断挖掘环保产品,转变营销方法和营销策略,应坚持“以人为本”的原则,服务客户,促进发展。本文对电力市场开拓及电力营销管理进行探讨。

At present,people’s demand for power resources is increasing.Competition in the entire power market is becoming increasingly fierce.Therefore,how to open up the market and strengthen its marketing management strategy is very important,which directly promotes the development of the enterprise.Over the years,the planned economy has been affecting China’s power companies,and its development awareness is relatively broad,deepening the pace of power market development.Power companies should conform to the current economic situation and the characteristics of the times,continue to tap environmental products,and then change marketing methods and marketing strategies.Modern power companies should adhere to the“people-oriented”principle,and only service customers can promote their development.This article discusses the market in detail.Develop methods and influence processes.