基于CiteSpace的国内视觉修辞研究(2009-2018)

Visualized Analysis of Domestic Visual Rhetoric Studies Based on Citespace (2009-2018)

以CNKI数据库收录的发表于2009至2018年有关视觉修辞的研究文献为数据源,运用CiteSpace信息可视化技术,绘制10年以来国内视觉修辞研究的科学知识图谱。研究发现,在视觉文化社会时代,视觉修辞研究呈现多元化的研究态势;研究领域涉及传播学、广告学、认知学、心理学等学科;相关研究以修辞方法、视觉隐喻、符号表征、修辞结构等为代表;前沿发展聚焦于视觉符号、受众劝说、政治修辞和政治传播研究。文章研究的目的是帮助学者了解在视觉修辞研究中,传统的文字艺术形式由视觉符号媒介传递到身体感官体验,更好地理解视觉图像劝说的形成机制和社会实践模式,以便吸引更多的学者关注并积极投身于视觉修辞学科发展的研究行列之中。

By employing documents of visual rhetoric studies in CNKI from 2009 to 2018 as data source, a scientific knowledge map of domestic visual rhetoric studies in the past ten years is drawn with the use of Citespace, a scientometic tool. It finds out that in the era of visual culture society, visual rhetoric researches are presenting the trend of pluralism, which are including communication, advertising, cognition, psychology and other disciplines. Researches on rhetorical methods, vision metaphor, symbolic representation, rhetorical structure are the representatives of visual rhetoric;the frontier of visual rhetoric are focusing on visual symbols, audience persuasion, political rhetoric and political communication research. The purpose of this study is helping scholars understand that traditional textual art forms are transmitted from visual symbolic media to physical sensory experiences, helping scholars have a better understand of the formation mechanism and social practice mode of visual image persuasion, to attract more scholars to visual rhetoric studies.