摘要
本文基于"项目导入+任务驱动"教学模式,以网络营销与策划课程为例,构建了"微课程+微成果"零存整取式教学模式,以提升大学生的创新创业能力。教改收到了良好的效果。
Based on the teaching reform model of "project-leading-in and task-driven",taking the course of Network Marketing and Planning as an example,this project has constructed a "fixed deposit by installments" teaching model of " micro-lectures and micro-achievements" to improve college students’ ability of innovation and entrepreneurship,which has turned out to be quite effective.
出处
《化工高等教育》
2019年第4期68-72,共5页
Higher Education in Chemical Engineering
基金
2016年度湖北省高校省级教学改革研究项目“基于‘项目导入+任务驱动’的课程教学模式改革与实践——以电商专业为试点”(20160463)
关键词
微课程
微成果
零存整取
Micro-lectures
Micro-achievements
Fixed deposit by installments
