不同流通模式下农产品地理标志经济价值实现——基于农户增收的视角

Realization of the Economic Value of Geographical Indications of Agricultural Products in Different Circulation Modes——Based on the Perspective of Increasing Farmers’ Income

中国已经进入消费升级时代,高质量消费是其最大特点,地理标志是高质量农产品的一种保证。对农产品地理标志的增收效应进行研究,对于促进农业高质量发展和农户增收具有重要的理论意义和现实意义。本文基于陕西眉县418户猕猴桃种植户的调研数据,采用多元回归模型,对不同流通模式下农产品地理标志经济价值实现的差异进行研究。发现:农产品地理标志能显著提高农户收入;“农户+企业”流通模式相对于“农户+收购商”模式显著促进了地理标志价值实现;“农户+合作社”和“自销”模式对地理标志价值实现的影响不显著。基于此,提出地方政府应积极扶持农产品企业的发展,农业企业应维护地理标志声誉,种植地理标志农产品的农户应积极寻求与当地农产品企业的合作等促进农产品地理标志经济价值实现的建议。

China has entered an era of upgraded consumption and high-quality consumption is its greatest feature. The geographical indication is a guarantee for high-quality agricultural products. Therefore, it is of great theoretical and practical significance to study the effects of the geographical indication on income increase, so as to promote high-quality agricultural development and increase farmers’ income. Drawing on the survey data of 418 kiwifruit growers in Meixian County, we adopt a multivariate regression model to study the economic value of geographical indications of agricultural products in different circulation modes. We find that the “farmer + enterprise” mode can significantly promote the realization of geographical indication value compared with the “farmer + purchaser” mode;the “farmers + cooperatives” and “self-sales” modes have no significant impact on the realization of the economic value of geographical indications. We propose that local governments should actively support the development of agricultural enterprises, agricultural enterprises should maintain the reputation of geographical indications, and farmers who plant geographical indication products should actively seek cooperation with local agricultural products enterprises.