摘要
区块链技术是信息技术领域的一次重要技术变革,其在电子商务、医疗、金融、文化娱乐、教育等领域的应用问题,已经得到国内外企业的重视和广泛关注。随着我国体育事业和体育产业的发展,体育标志所产生的经济价值得到极大的开发,我国对体育标志的保护也日益重视起来。由于区块链技术是分布式数据库,具有时间戳功能,不易被随意篡改且可信度极高,在体育标志保护方面也能发挥较大的作用。区块链技术用于体育标志的保护,可以为体育标志提供创作主体、创作时间等方面的存在证明,避免引起不必要的纠纷。在体育标志授权商品的防伪和假冒方面,区块链技术不仅可以防止供应链各环节数据的篡改,还可以追溯数据的来源,让消费者轻松了解商品的真正来源,防止并打击假冒体育标志授权商品。
Blockchain technology is an important technical revolution in the information technology field. Its application in the fields of e-commerce, medical treatment, finance, cultural and creative industries, education and so on has drawn great attention from domestic and overseas companies. With the development of sports events and sports industries in China, the economic value of sports logo has been fully developed, and due importance has been paid to the protection of sports logo. Blockchain technology relies on a kind of decentralized database with time stamps which make it hard to tamper with data randomly and ensure high creditability, therefore, it can play great role in the protection of sports logo. Blockchain technology in sports logo protection can provide proof to the existence of creating subject and creating time, and accordingly avoid any unwanted disputes. Moreover, in the aspect of fight against counterfeit goods, blockchain technology can not only prevent data tampering in the supply chain, but also trace the source of data, which enables the customers to know the real source of the goods and prevents and cracks down on counterfeit goods.
作者
张怀印
张仙
ZHANG Huaiyin;ZHANG Xian(Shanghai International College Of Intellectual Property, Tongji University,Shanghai 200092, China)
出处
《山东科技大学学报（社会科学版）》
2019年第5期45-51,共7页
Journal of Shandong University of Science and Technology(Social Sciences)
基金
同济大学中央高校基本科研业务费专项资金资助“‘一带一路’知识产权纠纷解决机制研究”(22120180083)
关键词
区块链
体育标志
防伪
假冒商品
blockchain
sports logo
anti-fake
counterfeit goods
