摘要
鉴于目前线上国际机票主要采取直销渠道、OTA等分销渠道,深层次挖掘线上国际机票价格的影响因素有助于进一步推动线上购票平台的发展。本文以2018年三个时间段的线上国际机票价格为基础,基于消费者价格福利视角,运用回归分析方法研究线上国际机票价格影响因素。结果表明,航班长短途选择以及航班城市能对线上国际机票价格产生显著的正向影响,销售时间会对机票价格产生显著的负面影响;而起降时间、购票渠道、重大节假日以及季节性时间因素则对国际经济舱机票价格与国际商务舱机票价格有着不同的影响。因此,相关部门在进行机票定价时应重视上述因素的影响,并且我国也要顺应时代发展,制定合理的线上机票定价策略。
In view of the fact that online and international air tickets mainly use distribution channels such as direct sales channels and OTAs, the influencing factors of deep international online ticket prices will further promote the development of online ticketing platforms. Based on the online international ticket prices in the three time periods of 2018, this paper uses the regression analysis method to study the influencing factors of online international ticket prices based on the perspective of consumer price and welfare. The results show that long-haul flight options and flight cities can have a significant positive impact on online international ticket prices, and sales time can have a significant negative impact on ticket prices;while take-off and landing times, ticketing channels,major holidays, and seasonality The time factor has a different impact on the international economy class ticket price and the international business class ticket price. Therefore, the relevant departments should pay attention to the impact of the above factors when making ticket pricing, and China should also follow the development of the times and formulate a reasonable online ticket pricing strategy.
出处
《价格理论与实践》
北大核心
2019年第5期145-148,共4页
Price:Theory & Practice
关键词
线上国际机票
消费者价格福利
线上购票平台
分销模式
Online and international airfare
Consumer price benefits
Online ticketing platform
Distribution model