分享经济下企业实施众包物流的影响因素研究

Study on the Influencing Factors of Crowdsourcing Logistics under Sharing Economy

分享经济背景下,企业在实施众包物流时会受到哪些因素影响以及该如何规避风险是亟需解决的问题。文章以PPM(推-拉-锚定)理论为基础框架,构建了企业实施众包物流的影响因素模型,研究物流运营模式、行业环境、外部激励、内部效益、转换的安全性和转换成本与企业实施众包物流的关系。实证结果表明,物流运营模式、外部激励、内部效益对企业实施众包物流具有显著的正向影响,转换的安全性具有显著的负向影响。对此,文章从企业众包物流实施决策、形象塑造、配送网点布局和风险防范四个方面提出针对性建议。

In the context of sharing economy,it is important for companies to know what factors will affect the crowdsourcing logistics and how to avoid risk. This paper,based on the PPM( Push-Pull-Mooring) theory,constructs a model regarding the factors that influence companies’ crowdsourcing logistics. This paper mainly studies the relationship among logistics operation pattern,industry environment,external incentive,internal benefit,security of the conversion and conversion cost with the implementation of crowdsourcing logistics. The empirical results show that logistics operation pattern,external incentives and internal benefits have a significant positive impact on the implementation of crowdsourcing logistics,and the security of transformation has a significant negative impact. In this regard,this paper puts forward four pertinent suggestions from the perspective of crowdsourcing logistics decision-making,image-building,distribution network layout and risk prevention.