智能时代的媒体泛化:概念、特点及态势

Media Generalization in the Intelligent Era: Concept, Characteristics, Status and Situations

作为在线社会信息传播系统的智能媒体,其泛化演进的趋势十分明显。本文从复杂系统逻辑切入洞悉媒体泛化的概念、特点及态势。媒体泛化指智能媒体作为复杂巨系统,通过开放的逻辑与连接的规则,重组人、机、物与环境的关系而导致媒体化的拓展与深化,使人、机、物与环境都具有媒体性的趋势。媒体泛化的核心是媒体性能泛化。目前智能时代的媒体泛化表现为两个方面:智能媒体化和媒体智能化。媒体泛化呈现混质性、奇异性、活性等特点;媒体泛化具有泛化领域、泛化形态、泛化内容、泛化虚实等态势。

As the online social information dissemination system,the evolutionary trend of generalization of intelligent media is very evident.The authors attempt to dissect the concept,features,status and situations of the media generalization based on the theory of complex systems.The research shows that media generalization refers to that as a complex giant system,by the open logic and connection rules,intelligent media reorganize the relationship between human,machines,objects and the environment in order to expand and deepen mediatization,thus presenting a mediatization trend of everything,including human,machines,objects and environment.The nucleus of media generalization is the generalization of media function.The media generalization in the intelligent era is manifested from two aspects:intelligent mediatizational and media intellectualized.Media generalization presents their characteristics of hybridity,singularity and activity.The media generalization is developing a trend of generalization of domain,form,content,virtual and realistic.