线上绣娘:乡村非遗文化活态传承研究

On-line Embroideresses: A Study on the Live Inheritance of Rural Intangible Cultural Heritage

乡村非遗文化的传承与发展是乡村振兴战略中的一项重要内容。通过对侗族线上绣娘的调查研究,一方面采用口述史的研究方法了解刺绣技艺传承历时性的变迁,另一方面将线上网络空间研究及线下田野调查相结合的方法,勾勒出刺绣文化共时性的发展全貌。重点考察掌握非遗刺绣传统文化与现代互联网技术的非遗传承人,如何通过微信、自媒体等网络平台初步实现了侗绣的活态传承、组织与生产、线上教育及创新发展。提出线上绣娘群体需要打破信息茧房,拓展弱联系,提升创新力与文化竞争力。认为三江侗族线上绣娘对于乡村非遗文化活态传承,具有借助网络场景的活态传承、借助年轻人的代际传承、借助市场经济的创新传承等三点启示。

The inheritance and development of rural intangible cultural heritage is an important part of rural revitalization. Through the study on the online Dong embroideresses, this paper, on the one hand, records the historical changes of embroidery skill inheritance by means of oral history, and on the other hand, outlines the overall synchronic development of the embroidery culture by combining online cyberspace research with off-line field work. The paper focuses on the inheritors of intangible cultural heritage who master the traditional embroidery culture and modern Internet technology to explore how they initially realize the live inheritance, organization, production, online education and innovative development of the Dong embroidery through WeChat, self-Media and other Internet platforms. It is pointed out that the online embroideress group needs to break the "Information Cocoons", expand weak ties, and enhance innovation and cultural competitiveness. It is believed that the online Dong embroideresses in Sanjiang County of Guangxi can offer enlightenment for live inheritance of rural intangible cultural heritage in three aspects: the live inheritance through Internet, the inter-generational inheritance through young people, and the innovative inheritance through market economy.