基于因子分析法的广西国内旅游市场影响因素研究

Research on Influencing Factors of Domestic Tourism Market in Guangxi Based on Factor Analysis

文章从经济因素、社会因素和旅游资源环境因素三方面选取具有代表性的15个评价指标,利用2001-2018年广西国内旅游统计数据,采用因子分析法实证分析广西国内旅游市场影响因素。结果表明:人均GDP、城镇居民消费水平和农村居民消费水平等12个原始变量在第一公因子有较高因子载荷,其中铁路营业里程和农村居民消费水平对广西国内旅游市场的影响最为显著。而要促进广西国内旅游市场良性发展,需从旅游品牌、旅游交通、旅游人才以及旅游设施等方面加以改善。

Based on the domestic tourism statistical data of Guangxi from 2001 to 2018,this paper selects 15 representative evaluation indexes from three aspects: economic factors,social factors and tourism resources & environment factors,and empirically analyzes the influencing factors of Guangxi domestic tourism market by factor analysis. The results show that the 12 original variables,such as The GDP per capita,the consumption level of urban residents and the consumption level of rural residents,have a high factor load in the first common factor,among which the railway mileage and the consumption level of rural residents have the most significant impact on the domestic tourism market in Guangxi.In order to promote the benign development of the domestic tourism market in Guangxi, it is necessary to improve the tourism brand,the travel traffic,the tourism talents and the tourism facilities.