危机事件中网络空间场域情境对舆情偏差的影响研究

Research on Effect of Cyberspace Field Situation on Opinion Bias in Crisis Event

[目的/意义]为了探索危机事件中网络空间场域情境对舆情偏差的影响机制,对网络空间中不同情境进行分类和定级,实现网络舆情的差异化监控与治理,并从场域情境视角强化正面舆论的传播效果。[方法/过程]以情景关联、议题交互及结构异质为自变量,舆情偏差为因变量,认同聚敛与情感耦合为中介变量构建研究理论模型。通过问卷调查法对相关数据进行采集,采用结构方程模型方法,并借助AMOS22.0统计软件对数据进行处理和分析。[结果/结论]其研究发现:1)网络空间中,情景关联、议题交互及结构异质分别通过认知聚敛及结构异质的中介作用,对舆情偏差产生显著影响;情景关联为正向影响,议题交互及结构异质为负向影响;2)其中,结构异质对舆情偏差的影响效应最大,其次为议题交互,最小为情景关联;3)场域情境对舆情偏差的影响效应,在人口统计学上存在组间及组内显著性差异。最后,对研究结果进行分析和讨论,并指出了研究价值及未来展望。

[Purpose/Significance]With the view to explore the influence mechanism of cyberspace field situation on opinion bias in crisis event,classify and grade differently characterized situation in the network,monitor and govern network opinion,and enhance the communication effect of positive opinion from the perspective of field situation.[Method/Process]With context relation,topic interaction and structure heterogeneity as independent variables,opinion bias as dependent variable,cognition convergence and emotion coupling as mediating variables,the paper constructed influence mechanism model of effect of cyberspace field situation on opinion bias in crisis event.[Method/Process]And the sample data was obtained through questionnaire survey.The data was analyzed using research methods SEM,and were processed through AMOS22.0.[Result/Conclusion]And it concluded that context relation,topic interaction and structure heterogeneity had significant effect on opinion bias through mediating variables cognition convergence and emotion coupling.Among these,the effect of structure heterogeneity was the most intensity,topic interaction more intensity,and context relation weakest intensity.Besides,there was differential effect of field situation on opinion bias between-and in-gender,age and education.And finally,the paper analyzed and discussed the research results,and indicated the theoretical and practical implication of the research conclusion.