新疆农牧区贫困户参与旅游精准扶贫行为

Poor Households′ Participation in Tourism Precision Poverty Alleviation Behavior in Agricultural and Pastoral Areas of Xinjiang

以新疆农牧区贫困户为研究对象,采用计划行为理论模型以及双槛模型的方法,研究了影响贫困户的参与行为,以期提出减贫路径。结果表明:农牧民是否参与旅游精准扶贫的行为前提为是否有一定的参与意愿。贫困户的个人特征中,家庭创业、人均纯收入、通用电对参与旅游精准扶贫产生了正向的促进作用,与村主干路距离、外出务工人员、思想动力不足导致的贫困对参与旅游精准扶贫产生了负面影响;在行为规范中,指令性规范、示范性规范、合作态度对旅游精准扶贫中的前景看好、知觉行为控制力对农牧民参与旅游精准扶贫产生了正面影响。

Taking the poor households in the agricultural and pastoral areas of Xinjiang as the research object,the participation behavior of poor households was studied by adopting the theoretical model of planned behavior and the method of double threshold model,so as to put forward the path of poverty reduction.The results showed that whether farmers and herdsmen participate in tourism poverty alleviation was based on their willingness to participate.In the personal characteristics of poor households,family entrepreneurship,per capita net income and general electricity had positive promotion effects on participating in tourism precise poverty alleviation,while poverty caused by distance from village main roads,migrant workers and insufficient ideological motivation had negative effects on participating in tourism precise poverty alleviation.Among the behavioral norms,mandatory norms and demonstrative norms,cooperative attitudes had a good prospect in tourism precision poverty alleviation,and perceived behavioral control had a positive impact on farmers and herdsmen participating in tourism precision poverty alleviation.