深度融合,城市党报如何作为

In-depth Integration: Meaning for Urban Party Newspaper

新时代全媒体传播格局变化迅速而深刻,城市党报的深度融合该如何作为?苏州日报报业集团这两年的融媒改革实践主要从三个方面向纵深推进:一是移动优先战略指导下的组织架构重组和生产流程再造,二是结合城市特色在内容生产上寻求“亮点”突破,三是努力建设一支全媒体传播需要的复合型人才队伍。

The Pattern of all-media communication is changing rapidly and profoundly nowadays. What should urban Party newspaper do to promote in-depth integration? The media reform of Suzhou Daily Newspaper Group in the past two years has been carried out in three ways. They restructured the organization and production process under the guidance of mobile-priority strategy. They also sought "highlights" in content production that suited the city's characteristics. Efforts were made to build a team of interdisciplinary talents for all-media communication needs.