乡村振兴战略下大学生乡村旅游创业意愿影响因素研究

Study on the Influencing Factors of College Students’ Rural Tourism Entrepreneurship Intention under the Strategy of Rural Revitalization

大学生乡村旅游创业,不仅能帮助大学生就业,也能帮助解决农村的人才问题,为新时期乡村旅游的发展注入新活力。文章基于对合肥市在校大学生的调查,运用SPSS软件对乡村旅游感知、乡村旅游创业意愿、乡村旅游创业环境、乡村旅游创业教育等大学生乡村旅游创业影响因素进行分析,最后从优化大学生乡村旅游创业环境、引导大学生对乡村旅游全面认知、适度的乡村旅游创业教育、积极拓展农村生源大学生返乡旅游创业的路径等方面提出对策及建议。

Rural tourism entrepreneurship is not only a new way to help college students find jobs, but also an important way to solve the problem of rural talents, which inject s new vitality into the development of rural tourism in the new era. Based on 291 questionnaires of college students in Hefei, this paper uses SPSS to analyze the influencing factors of College Students' rural tourism entrepreneurship, such as rural tourism perception, rural tourism entrepreneurship intention, rural tourism entrepreneurship environment, rural tourism entrepreneurship education, etc. Finally, some countermeasures and suggestions are put forward in the aspects of optimizing college students' rural tourism entrepreneurship environment, comprehensive recognition of rural tourism, appropriate education of rural tourism entrepreneurship, and actively expanding the path of rural students' returning tourism entrepreneurship.