DMP数据开放运营平台

DMP Data Open Operation Platform

目前运营商数据对外服务的需求非常强劲。尤其在精准营销方面,由于运营商数据具有全局性的特点,能够对用户喜好进行精准画像。通过对行业现存客户进行特征因子分析与模型构建,以预测的方式找出潜在客户,帮助行业进行客户拓展。因此,运营商需要自己建设一套适合于商业化的DMP数据开放管理平台,该平台以运营商数据为基础,形成一套通用标签。该标签可以以验证的方式提供服务,同时能够以区域、人口、商圈等方式为入口进行行业分析应用。对该平台进行了全面的介绍,为其下一步商业化提供坚实的基础。

At present,there is a strong demand for data services from operators.Especially in precision marketing,because of the overall characteristics of operators'data,users' preferences can be accurately portrayed.Through characteristic factor analysis and model construction of existing customers in the industry,potential customers can be found out in a predictive way to help the industry expand its customers.Therefore,operators need to build their own DMP data open management platform suitable for commercialization,which is based on operators'data and forms a set of universal labels.The label can provide services in a verifiable way,and can be used for industry analysis and application in the way of region,population,business circle and so on. It gives a comprehensive introduction of the platform,which provides a solid foundation for its next commercialization.