从自在、自为到自觉:新中国成立后我国出版公共服务的探索

From Self-Being and Self-Making to Self-Consciousness: Public Service of Our Country’s Publishing Industry after the Founding of the People’s Republic of China

出版公共服务是随着20世纪末新公共服务运动而兴起的,是为弥补市场不足而不断演变和发展的公益性出版产品或服务。新中国成立以来,我国出版公共服务经历了一系列探索:改革开放前,在高度集中的计划经济条件下,虽然没有公共服务的理念,但由于当时出版性质的单一性,没有注意发挥市场在资源配置中的作用,多数出版活动受宣传工作的指引,因此,所有出版活动都具有公共服务的性质;改革开放后,我国的出版公共服务经历了从自在、自为到自觉三个发展阶段,党和政府以及出版业界对出版公共服务的认识也在不断深化,目前已经初步建立起较为完善的现代出版公共服务体系。出版公共服务体系的建立和完善在弘扬社会主义核心价值观、保障公民的文化权益、保护文化多样性、继承和弘扬中华优秀传统文化、弥补市场失灵和维护市场秩序等方面起到了重要作用,是建设社会主义文化强国不可或缺的重要组成部分。

Publishing public services were born with the emerging public service movement at the end of the 20th century, its purpose is to make up for the lack of market and constantly evolve and develop public welfare publishing products or services. Since 1949, the publishing public services in China have been through a series of exploration. Before the reform and opening up, China's economy was highly concentrated planned economy. Because there was no consciousness of public service at that time, most publishing activities were guided by publicity tactics. Due to the lack of diversity and the role of market in allocating resources, all publishing activities have the nature of public services. After the reform and opening up, China's publishing public service has experienced three stages of development: self-being, self-making and self-consciousness. The CPC, the government and the publishing industry have also deepened their understanding of publishing public services. At present, a relatively complete modern publishing public service system has been established. The establishment and improvement of the publishing public service system have played an important role in promoting the core values of socialism, safeguarding the cultural rights and interests of citizens, protecting cultural diversity, inheriting and promoting Chinese excellent traditional culture, as well as making up for market failures and maintaining market order. It is an indispensable part of building a socialist cultural power.