商务网络信息生态链价值流动的关键影响因素识别研究

Identification of Key Influencing Factors of Value Flow in the Business Network Information Ecological Chain

商务网络信息生态链价值的协同创造与有序流动是推动电子商务价值最大化的关键。对价值流动关键影响因素的识别不仅丰富了相关理论体系,并且在实践中为商务网站的运营提供了借鉴。本文引用相关理论构建商务网络信息生态链价值流动模型,基于电子商务四流视角下挖掘价值流动的影响因素,并用模糊集理论-DEMATEL方法进行关键影响因素的识别,构建价值流动作用机理模型;确定了影响商务网络信息生态链价值流动的9大关键因素,验证了主体间的协同运作、信息能力的整合以及资金的有序流转是优化价值流动的关键。

Value of collaborative creation and orderly flowing of business network information ecological chain is the key to maximizing the value of e-commerce. Identifying the key influencing factors of value flow not only enriches the rele vant theoretical system but also provides reference for the operation of business websites in practice. By applying relevant theories to construct the value flow model of the business network information ecological chain, the influencing factors are determined based on the perspective of four-stream e-commerce. Nine key influencing factors are identified using the fuzzy set theory DEMATEL method, and the mechanism model of value flow is constructed. The key to optimizing the val ue flow is verified as the collaborative operation between subjects, the integration of information capabilities, and the or derly flow of funds.