韩国对外传播中的智库运作——以韩国开发研究院为主要研究对象

Think Tank Operation in ROK’s External Communication——Taking the Korea Development Institute as the Main Research Object

韩国十分重视智库在对外传播中的作用。以韩国开发研究院为代表的韩国智库在韩国外宣事业上具有明确的使命定位,这种定位体现在成立目的、发展目标、机构设置、业务方向等多个方面。韩国智库的对外传播功能具体体现于传播过程的三个阶段,即智库作为政策研究机构,在对外传播的起点生产传播内容,作为对外传播的平台渠道在外宣过程中传播内容,作为政策评价机构对传播实效进行评估并提出改进方案。韩国智库助力对外传播的经验值得我国研究借鉴。适应当前国际舆论环境的变化态势,充分发挥智库作用,是提升我国对外传播实效的可行之策。

ROK attaches great importance to the role of think tanks in external communication.Think tanks represented by the Korea development institute in ROK have a clear mission positioning in the cause of national external publicity,which is reflected in the purpose of establishment,development goals,institution setting,business direction and other aspects.The external communication function of think tanks in ROK is embodied in the three stages of the communication process,that is,as policy research institutions,think tanks produce communication content at the starting point of external communication,as a platform and channel of external communication to disseminate content in the process of external publicity,and as a policy evaluation institution to evaluate the effectiveness of communication and propose improvement plans.The experience of think tanks in ROK in promoting external communication is worthy of study and reference.To adapt to the changing situation of the current international public opinion environment and give full play to the role of think tanks is a feasible way to improve the effectiveness of China's external communication.