现代日语商业广告语体特征研究

A Study on the Character of Modern Japanese Commercial Advertising Words

广告语体是随着商品经济的繁荣而产生的一种应用型语体,兼有文学语体追求个性的特征和新闻语体简约的特征。本文拟从音韵的特点、表记形式的多样、句式的选择等方面梳理日语广告语的语体特征。

advertising style is a kind of applied style with the prosperity of commodity economy.It has the characteristics of pursuing individuality in literary style and simplicity in news style.This paper intends to comb out the stylistic features of the Japanese advertising language from the aspects of phonological characteristics,variety of forms of notation,and choice of sentence patterns.