网络突发事件蔓延的心理行为机制

Psychological Behavior Mechanism Relevant to Widely Known Internet Bombshells

我国网民规模已高达8.29亿,网络对人们的生活具有超乎想象的影响力,由此引发的网络突发事件日益成为社会焦点。网络突发事件有别于传统的现实突发事件,其主要特征表现为突发性、高度互动性、迅速扩散性和演变不确定性,而这些特征和人的心理行为模式密切相关。本文从信息认知加工、道德情绪和社会行为的视角,系统论述了网络突发事件蔓延背后的心理行为机制,以期为网络突发事件的蔓延和舆情的及时、有效引导提供科学性的解释和理论依据。

The number of China’s netizens has already been over 0.829 billion in 2018.The huge influence of Internet on people’s lives is beyond your imagination;as a result,some Internet bombshells have been increasingly drawing the attention of the public.Different from traditional realistic ones,Internet bombshells’major features include burstiness,frequent interactivity,rapid dissemination and unpredictability.Those features are closely connected with people’s psychological behavior models.The paper systematically explores the psychological behavior mechanisms behind Internet bombshells from the perspective of information cognitive processing,moral emotion and social behavior for the purpose of giving scientific explanation and theoretical foundation of timely and effective guides about the topic among the public.