发挥新媒体在电改下电网新闻宣传工作中的作用

Giving Full Play to the Role of New Media in the News Propaganda of Power Grid Under the Electric Power Reform

现在电网改革,新媒体引领着电网企业的新闻宣传,有着促发展、树形象、聚人心、贴群众等功能.电网企业要重视利用新媒体,解决宣传方式传统、专业人员不够等问题,改变对新媒体的态度、树立正确的新媒体理念、构建新媒体团队等,加强新媒体的新闻宣传工作.

Nowadays, in the reform of power grid, new media leads the news propaganda of power grid enterprises, which has the functions of promoting development, building image, gathering people's hearts and sticking to the masses. Power grid enterprises should pay attention to the use of newmedia, solve the problems of traditional propaganda methods and insufficient professionals, change their attitudes towards new media, establish correct newmedia concepts, build newmedia teams, and strengthen the news propaganda work of newmedia.