美国体育产业发展经验及启示

Experience of American Sports Industry Development and Its Inspiration to China

运用文献资料、对比分析等方法,研究美国体育产业的发展经验及对新时期我国体育产业发展的启示。研究认为:美国体育产业经历了初步发展期、快速发展期、稳步发展期和成熟发展期四个阶段;社会化基础上的有限政府规制,多元化、生活化的体育发展定位,体育项目的职业化进程以及持续创新的商业化运作模式是美国体育产业发展的重要经验。启示:紧密结合中国国情,树立以人民为中心的体育产业发展理念,打造人民满意的体育产业新业态;科学规划体育产业发展的顶层设计,协调体育产业与经济社会发展关系;健全体育产业发展的制度体系,提升体育产业治理能力现代化水平;大力培育健身休闲产业市场,促进体育消费结构转型升级。

By means of literature reviews, comparative analysis and other research methods, this paper studies the development experience of the American sports industry and its inspirations to the development of China’s sports industry in the new era. The study believes that the American sports industry has gone through four stages: initial development period, rapid development period, steady development period, and mature period. The limited government regulations based on socialization, and the diversified and life-oriented sports development orientation. The professional process of sports and the commercial operation mode of continuous innovation are important experiences in the development of the sports industry in the United States. Put forward the idea of developing sports industry with people as the center, and create a new form of sports industry that people are satisfied with. The top level design of sports industry development is scientifically planned, and the relationship between sports industry and economic and social development is coordinated;improve the institutional system for the development of the sports industry and modernize its governance capacity;cultivate the fitness and leisure industry market and promote the transformation and upgrading of the sports consumption structure.