基于文旅品牌塑造的美丽乡村文化景观营建研究——以益阳市罗文村为例

Study on the Construction of Beautiful Rural Cultural Landscape Based on the Shaping of Cultural Tourism Brand——A Case of Luowen Village in Yiyang

乡村振兴背景下,抓住全域旅游的契机,在美丽乡村建设中挖掘乡村文化特色,塑造文化旅游品牌,对进一步带动乡村旅游产业和经济发展,培养乡村居民对当地传统文化的自信,以及对乡村文化延续与发展都具有重要意义。本文以益阳市罗文村为例,基于文旅品牌塑造,对美丽乡村文化景观营建进行研究。

Under the background of rural revitalization,seizing the opportunity of global tourism,excavating rural cultural characteristics and shaping cultural tourism brand in the construction of beautiful countryside are of great significance to further promote rural tourism industry and economic development,and to cultivate rural residents' self-confidence in local traditional culture.This paper takes Luowen Village in Yiyang as an example to study the construction of beautiful rural cultural landscape based on the shaping of cultural tourism brand.