社会责任和创新投入对企业价值的交互效应研究

Study on the Interaction of Corporate Social Responsibility and Innovation Investment on the Enterprise value

创新投入能够正向促进企业价值的提升。当企业意识到履行社会责任的重要性并积极地去承担社会责任时,则能够有助于企业价值的增长。企业同时承担社会责任与进行创新投入时,发现二者对企业价值存在交互效,并且该效应为替代效应。研究结果表明,无论是企业履行社会责任还是进行创新投入都应得到企业充分的重视,避免顾此失彼,企业在进行资源分配时,应仔细斟酌二者之间的分配比例,从而使企业的资源达到最大化的利用。

Innovation investment can positive influence the enterprise value.When enterprises realize the importance of corporate social responsibility,it can contribute to the growth of enterprise value;The corporate social responsibility and innovation investment have substitution effect on enterprise value.The research results show that both the corporate social responsibility and innovation investment should be given enough attention,so as to avoid paying attention to one and losing the other.When allocating resources,enterprises should carefully consider the proportion between the two,so as to maximize the utilization of resources.