基于2018年突发公共事件的微信场域中舆论生态的演变机理及其引导

The Evolution Mechanism and Guidance of Public Opinion Ecology in the Field of WeChat Based on Public Emergencies in 2018

基于2018年突发公共事件的舆情传播分析,微信场域中的舆论生态呈现出多元主体不同脸谱、多种媒介不同韵律、两个舆论场同域竞合的独特景观。从时间维度考量,微信舆论生态经历生成期、裂变期、稳定期的生成演变过程,通过聚合-生成-裂变-稳定的往复运动,构成了突发公共事件中微信舆论生态演变的基本机理。扎实做好微信场域的舆论引导,政府及相关部门,要增强全媒体意识,确立主体间性治理理念,建立同频共振和谐共生的舆论生态环境;要增强依法治网意识,确立现代法治管控模式,建立理性自觉智慧有序的微信生态系统;要增强网络公民意识,确立多元协同治理基本策略,建立共治共享良性循环的微信舆论场域。

Based on the analysis of public opinion transmission of public emergencies in 2018,the public opinion ecology in the field of WeChat presents a unique landscape of plural subjects with different masks,various media with different rhythms and two public opinion fields competing and cooperating in the same area.Considering from the time dimension,the public opinion ecology in the field of WeChat undergoes three stages: generation,fission and stability,and constitutes the basic evolution mechanism of public opinion ecology in the field of WeChat through the reciprocating motion: aggregation-generation-fission-stability.In order to guide the public opinion in the field of Wechat well,the government and relevant departments should strengthen the awareness of all media,build up a concept of Inter-subjective governance,and establish the environment of public opinion ecology with co-frequency resonance and harmonious coexistence;strengthen the awareness that governing the network by law,build a management model based on the modern rule of law,and establish a rational,conscious,wise and orderly ecosystem of WeChat;strengthen the awareness of network citizens,build a basic strategy of cooperative management by plural subjects,and establish a public opinion field of WeChat with a virtuous of co-governance and sharing.