产业融合视角下郑州市节会旅游开发研究

Research on Festival Tourism Development of Zhengzhou City from the Perspective of Industry Integration

节会旅游融节会与旅游于一体,通过节会活动的集聚效应和旅游消费的关联效应,对旅游目的地的经济、社会、文化和环境产生重要影响。郑州市历史悠久、文化与旅游资源丰厚,大型节会活动特色鲜明,知名度高、影响力大,节会旅游发展潜力巨大。产业融合发展趋势对节会旅游发展提出了更高的要求。郑州市节会旅游发展的优势条件与限制性因素决定了郑州市节会旅游的发展策略应为:理顺管理体制,完善政策法规;坚持市场运作,延伸产业链条;深挖地方特色,引导全民参与;完善基础设施,保障大型节会顺利举办;助推国际化发展,培育节会品牌;加强人才培养,提升服务水平。

The integration of festival tourism and tourism plays an important role in the economy, society, culture and environment of tourism destination through the agglomeration effect of festival activities and the correlation effect of tourism consumption. Zhengzhou has a long history, rich cultural and tourism resources, and the large-scale festival activities have distinctive features, visibility and influence. The festival has great potential for tourism development. The trend of industry integration and development puts forward higher requirements for the tourism development of the festival. This paper studies the tourism development conditions and restrictive factors of the Zhengzhou Municipal Festival, from rationalizing the management system, improving policies and regulations, adhering to market operations, extending industrial chains, and deeply digging local characteristics. We will guide the participation of the whole people, improve infrastructure, promote brand development, strengthen personnel training, and improve service levels, so as to ensure the sustainable and efficient development of tourism at the Zhengzhou City Festival.