新媒介下的数字文学产业化发展模式

Development Pattern of Digital Literature Industrialization in the New Media Age

探索数字文学产业化的定位和发展,分析数字文学产业化发展面临的困境:理论建构薄弱、艺术生产不完善、再生产缺乏技术和创意。提出数字文学产业化发展的建议:在理论层面,数字文学产业化要走文学与数字融合的发展道路;在生产实践层面,要重视海外传播,建立以数字文学内容为基础的完整产业运作机制。

The paper studies orientation and development of the industrialization of digital literature. It analyses the dilemma of the industrialization development of digital literature,such as weak theoretical construction,imperfect production practice, lack of technology and creativity in reproduction. Suggestions on the industrialization development of digital literature are put forward on the theoretical level. For example,the industrialization of digital literature would follow the integration of literature and digital;in terms of production practice,the importance should be attached to overseas communication and to form a complete industrial operation mechanism based on digital literature.