传媒多元化视域下中国文学的东南亚传播

A Discussion on the Spread of Chinese Literature in Southeast Asia from the Perspective of Media Diversification

在传媒多元化时代,文学传播一方面因多元传媒“裂”变,文学的存在形式多样化,文学意味在蔓延。另一方面又因强势传媒“聚”变,受影视传媒、网络传媒等强势传媒影响,文学传播聚焦于“触电”和“触网”方式传播。在此视域下讨论中国文学东南亚传播议题,可以看到基于口头传播、纸媒传播、影视传播、网络传播、人际传播、群体传播和组织传播等多方面的机遇,还可发现中国文学东南亚传播的创新策略应定位于两个维度。一是在多元化传媒维度,应该重视发挥从旧媒体到新媒体再到“准媒体”的各自优势,还应该重视不同传媒之间的合作传播以及文学和文化之间的融合传播;二是在强势传媒维度,应该借力影视传媒和网络传媒,积极推动中国文学在东南亚的“触电”和“触网”传播。

In the era of media pluralism,the existence of literature is diversified,and the literariness is spreading because of the“fission”caused by media pluralism on one hand and on the other hand,literary communication focuses on modes of television and movie as well as digitalization due to the change of“convergence”caused by strong media,influenced by strong media such as film and television media and network media.From this perspective,we can see the opportunities based on oral communication,paper media communication,film and television communication,network communication,interpersonal communication,group communication and organizational communication.It can also be found that the innovation strategy of Chinese literature in Southeast Asia should be set in two dimensions.First,in the dimension of diversified media,we should attach importance to giving full play to their respective advantages from the old media to the new media and then to the“quasi-media”.We should also attach importance to the cooperative communication between different media and the integration of literature and culture.Second,in the strong media dimension,we should take advantage of film and television media and network media to promote the communication of Chinese literature in Southeast Asia by television and movie as well as digitalization.