应用型本科电子商务专业实践教学体系的探索

A Study on Exploring the Practical Teaching System of Applied Undergraduate E-Commerce Specialty

应用型本科教育面向区域经济社会,以学科为依托,以社会人才需求为导向,培养高级应用型人才。转型期应用型本科电子商务专业实践教学存在四方面的问题,“三层次四结合五能力”实践教学体系架构,内容涵盖实践教学的全部环节,按照人才培养方案、教学大纲、教学内容、教学方法的要求对各环节进行科学合理的组合分类,实现实践教学内容的整体优化和实践教学功能的最大化。经过多年的实践探索,教学质量稳步提高,学生综合能力显著提高,得到了社会和企业的好评和认可。

Applied undergraduate education is oriented to the regional economic society,and it is based on the discipline,for meeting the needs of social talents and aiming to cultivate advanced applied talents.This paper illustrates the importance of constructing a practical teaching system to cultivate the personnel of e-commerce major.In analysing the problems,the overall structure of the “three levels,four combinations and five capabilities” is proposed.It aims to cover all practical teaching links,through scientific and reasonable combination classification of each link in accordance with the requirements of personnel training program,syllabus,teaching content and teaching methods,so as to achieve the optimization of practical teaching.After years of practice and exploration,the quality of teaching has steadily been improved,and the comprehensive ability of students will significantly developed,well received and recognized by the society and enterprises.